Logo and Visual System by Pencil Worx, Sam Ayling

Pencil Worx, Sam Ayling Presents The Buoy Health Logo and Visual System

Pencil Worx, Sam Ayling, the architect of the highlighted work Pencil Worx, Sam Ayling's Buoy Health Logo and Visual System spells out, The healthcare industry wasn’t keeping pace with technological change. Buoy, an AI-assisted symptom-checker, changed that with their free, easy-to-use app. It not only identified with 97% accuracy what was making you sick, but it recommended what to do next and where to go for help. The real challenge was in changing consumer behavior and mindsets regarding online medical support. The visual identity ripe with rounded, human forms and free-flowing line illustrations helps to convey the softer side of healthcare that carried the user along the journey to health..

Logo and Visual System by Pencil Worx, Sam Ayling Images:

VIA: http://competition.adesignaward.com/design.php?ID=73037

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