Stefano Giuseppe Dell'orto-graffetta Logo, Packaging Identity
At Design Interviews
Interview with Stefano Giuseppe Dell'Orto : Frank Scott: What is the main principle, idea and inspiration behind your design?. Stefano Giuseppe Dell'Orto : The history of the terroir, one of the main important element for a strong personality wine. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Stefano Giuseppe Dell'Orto : Being unforgettable by telling a story about the brand or a specific aspect or value of it. .Frank Scott: What are your future plans for this award winning design?. Stefano Giuseppe Dell'Orto : The wines are already sold worldwide but I think they will improve their results. Some new entries are planned to be part of the range such as a "passito", a faboulous dessert wine. .Frank Scott: How long did it take you to design this particular concept?. Stefano Giuseppe Dell'Orto : Good concept usually comes quite quickly because they are the results of a well proved methodology we developed during this 20year of work in this field with big companies, Italian such international (like Unilever, Kfraft Food, Beiersdorf, etc). .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Stefano Giuseppe Dell'Orto : We believe that only concept makes solid and strong base for a brand so this time we worked on differentc concepts too based on the simple brief of the client: a new identity, able to express the quality and the speciality of the wine. We created this particular design because we believe in the power of concept connected with real stories. The difficult part is to find the interesting key point and relative visual within the story. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Stefano Giuseppe Dell'Orto : The design is used by another company we worked for, on the base of a brief. .Frank Scott: What made you design this particular type of work?. Stefano Giuseppe Dell'Orto : The belief that this express in a strong way the unicity of the brand wine. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Stefano Giuseppe Dell'Orto : We do all the project in team because we believe in the power of this method. .Frank Scott: Who is the target customer for his design?. Stefano Giuseppe Dell'Orto : People who is seeking for good wine, new but with important history and heritage behind. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Stefano Giuseppe Dell'Orto : The idea, the concept itself, unique as the brand and the client is. .Frank Scott: How did you come up with the name for this design? What does it mean?. Stefano Giuseppe Dell'Orto : Is the name of the estate. .Frank Scott: Which design tools did you use when you were working on this project?. Stefano Giuseppe Dell'Orto : Photoshop and illustrator .Frank Scott: What is the most unique aspect of your design?. Stefano Giuseppe Dell'Orto : Gather two iconic symbol as the magpie and the coral. This particula combination is the essential expression of the richness of the land .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Stefano Giuseppe Dell'Orto : Illustrator specialized in animal/natural illustrations two sisters, Annalisa e Marina Durante. .Frank Scott: What is the role of technology in this particular design?. Stefano Giuseppe Dell'Orto : Mainly for the print phase, we used embossing ink for coral, different hot foil colors for wine name, everything print on materic bright white paper. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Stefano Giuseppe Dell'Orto : no .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Stefano Giuseppe Dell'Orto : let me say the normal one: find concepts that can express the unicity, the uniqueness, the difference of the brand. .Frank Scott: How did you decide to submit your design to an international design competition?. Stefano Giuseppe Dell'Orto : We believe it has all the characteristic a design should have to win a design competition. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Stefano Giuseppe Dell'Orto : More than learn we had once again the confirmation that our methodology has a good value and give strong results. you can check the quality of our work at http://www.thefoodappeal.com .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Stefano Giuseppe Dell'Orto : I think that any brand, any product any company has its own specific talent, peculiarity and the aim of a good branding company is to find it and enhance it through a powerful visual concept. .
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